Observed in an Ojai, California supermarket.

Observed in an Ojai, California supermarket.

In a neutral (“free”) market, there’d be more room for producers and processors of fruits and vegetables to make money by responding to increased demand for wholesome fruits and vegetables without competing with subsidized junk food. In a sane — let’s say properly regulated — market, there’d be incentives for agriculture that benefited both grower and consumer with products that were less damaging to the environment and public health. Food stamps, for example, would be restricted to use for nourishing food.

– Mark Bittman, Tobacco, Firearms and Food

Here’s a link to a fascinating article by Mark Bittman of The New York Times, which describes some of the crazy incentives and disincentives that reward unhealthy “edibles” and penalize those who wish to grow and distribute healthy food.

Bittman’s colleague Michael Moss, the Pulitzer Prize-winning author of Salt, Sugar, Fat: How the Food Giants Hooked Us, will appear at UCSB’s Campbell Hall on Saturday, February 22, at 3:00 PM. This is a free event, and we encourage everyone interested in health and wellness to attend Moss’s lecture to hear about his investigative reporting on the intricate science employed by giant corporations to hijack your brain’s pleasure centers and control nearly everything you eat.


Leave a Reply

Your email address will not be published. Required fields are marked *

About Whole Community

Along with our work in early childhood education, school food reform, and youth development, the Orfalea Foundation’s investments in education and learning also include university partnerships, generous scholarship awards, collective impact initiatives, and public enrichment opportunities. READ MORE

Subscribe to WholeChildAction

Enter your email address to subscribe to this blog and receive notifications of new posts by email.